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This Search Engine Optimization (SEO) training course is designed to help delegates understand and apply the latest search engine optimization techniques.

SEO training package for trainers

What Are the Benefits of Attending a SEO Training Course?

Online marketing has become a big part of any company’s marketing strategies. Today, it is essential for a company to be visible online and to come up high in search engine results.

Search engine optimisation (SEO) is an important component of e-marketing. SEO comprises all those strategies and techniques that allow a website to be highly visible in search engine results.

As a result, it is essential for any marketing team or professional to have at least an understanding of SEO.

This SEO training course is designed to help delegates achieve such understanding and successfully apply the most fundamental SEO techniques.

Why Would You Want to Teach SEO Principles as a Trainer?

SEO has become an essential area to consider for any company, big or small, that wants to be visible online.

Being able to provide SEO training to your clients, will ensure that you can cater for the marketing needs of today’s businesses.

Who Is This SEO Training Package Intended for?

This is an excellent course for trainers who wish to teach the foundations of SEO (Search Engine Optimisation) to those who are new or relatively new to online marketing.

As a trainer, with this SEO training package, you will help your participants understand how to guide a website towards being suitable for great search results.

This course can be attended by participants of any age and from any industry. Certainly, though, it can be ideal especially for business owners, managers and those who work in marketing.

You may want to buy this package if you are:

In this training package you will find the full course materials for a trainer to teach this course as a 1 day workshop.

SEO workshop training materials
SEO training package and materials for trainers

People who will benefit from this course include:

  • Self-employed individuals who would like to improve the online presence of their businesses’ website.
  • Marketing teams staff.
  • Anyone who would like to understand how websites can rank higher in search engines results.
  • Academics who would like to promote their research online.


1 day


This is an SEO training package for beginners.

If you would like to offer a more comprehensive course, it is possible to purchase our more advanced SEO training course package and run the workshop over 2 days.

See also our Digital Marketing Training package, for a a course on the wider field of online marketing.

Course Outline and Objectives

The aim in this course is to provide participants with a clear understanding of the various options open to them to make their site much more likely to achieve higher search engine results (for terms and expressions related to their business).

By the end of this workshop they will have a clear appreciation of the techniques, budget and time considerations and will have a template for getting started with marketing their own business website online.

*Note: This course is updated regularly to accommodate changes that reflect new ways of doing SEO.

By the end of the course, participants should be able to:

✔ Explain what exactly SEO is and what theming is.

✔  Build a solid initial foundation using a specific set of key directories.

✔  Establish how to develop a content strategy for their website.

✔  Develop a safe link building strategy that is focused and aids their site.

✔  Apply some strategies to optimise individual web pages.

✔  Create an SEO plan that is realistic in relation to their own time and financial constraints as a business.

Delivery Method

This courseware package and materials includes 78 slides on PowerPoint and these are used by the tutor to teach all of the principle techniques and methods.

Students are asked to bring in their own device (laptop, smart phone or iPad) so that they can also actively engage in analysing live websites during the workshop.

This is, in other words, is an interactive day that provides hands-on experience and learning for the participants.

Topics That Will Be Covered to Include:

Introduction to SEO

  • What is SEO and why it is important.
  • How search engines work.
  • What SEO is not.
  • Overview of the various techniques that will be covered.

Getting Started

  • Time and budget considerations.
  • Foundation of your site (CMS, responsive sites, theming, and structure).
  • New versus existing websites and different strategies.
  • Website analysis on a live site

Content Strategy

  • How search engines cache and view content and what you need to consider.
  • Evergreen content.
  • Optimizing video, images, written content and all media on a page.

Link Development

  • The importance of NAP (for local SEO).
  • TrustRank and theming.
  • Developing a safe and relevant link development plan.
  • Understanding when and when not to use directories.
  • Learning how to use social media time effectively and for SEO.


USD$179 (approx. £137)

With this Course, Instantly Download:

✔  78 PowerPoint  slide deck (includes tutor notes on each slide)

✔  55 page Trainer’s workbook

✔  Course documents (including sign in sheet, course evaluation sheet, course outline, suggested reading list document)

✔ Tutors checklist

✔  Course certificate (printable to hand to participants)

Documents delivered using MS Word (doc and docx version both included), PDF ((in case you do not have Ms Word) and PowerPoint.

Need a Bespoke Search Engine Optimisation Course or In-House training with trainer included? This is also available.

American & British English

Suitable for both American English & British English styles.

This course is designed such that it is perfectly suitable for both American English and British English styles.

We have avoided any words that can cause confusion between American and British English styles such as soccer/football.

We have used terms that are common in both and we have used the American style for a few words where a ‘z’ rather than ‘s’ is used i.e. materialize.

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Paul Symonds PhD

Paul is a trained researcher with a PhD in wayfinding. Paul is a co-founder of Symonds training. We focus on providing high-quality training materials packages and programs for trainers, classroom teachers and HR departments.

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