Page Updated on February 10, 2023
This is an ONLINE COURSE that you can start instantly and complete in your own time.
Level
- Beginners and intermediate
The course is also suitable though for intermediate users who have some blogging or web design experience and who want to better understand SEO.
Benefits Of Doing This Course
You will learn:
- the beginner basics of what SEO (search engine optimization) is and why you need it.
- the benefit of learning techniques for building good quality links to your own site.
- how to analyze your competitors’ backlinks to find opportunities for your own website or blog.
- techniques for optimizing any content you write and add.
- how to use HREF’s.
SEO Fundamentals
I start by explaining the absolute basics from what the term SEO means, why it is useful, through to some basic concepts.
This is a beginner’s to intermediate course so we start from the absolute beginning!
Understanding Keywords
Do not worry if you are unsure what keywords are and why they are important as I will explain their importance, how to choose them, and how to implement them into your strategy, during the video lessons.
By the end of this course, you will have a much better idea of how to use keywords in your SEO strategy.
Content and SEO
Content is a vital way for being able to rank for as many terms as you can, in search engines, for expressions related to your niche.
If you are a food blogger selling recipes online, for example, you will no doubt want your blog/website to rank in search results for food-related expressions.
I explain not only how to write and develop content on your site in the right way, but how content development fits into your SEO strategy.
We teach in detail about writing content on our Building Traffic To Your Website/Blog Course but we also cover it in shorter form in this SEO course.
Site Speed Lessons
Making sure that your site speed is good is essential if you want to do well in search engines.
Optimizing your website or blog to be fast on both mobile devices and computers is an important ranking factor.
I will explain how you can improve your site speed in this course.
Link Acquisition Techniques
In order to show Google and other search engines that your site is valued by others, meaning that your site is worthy of linking to, you need links.
In other words, you need links on other people’s sites, that point to your site.
So how do you acquire and get other people to link to your own site or blog?
I will explain all in the course.
On-Page and On-Site Optimization
In addition to link building, paying attention to making sure that your blog/website content is optimized to give it the very best possible chance of showing in search results, is where on-page optimization comes into play.
In this course, I explain how to optimize your blog and website content for search engines, including the use of the WordPress plugin Yoast and with an SEO Blog Post downloadable checklist.
The on-page optimization lesson includes explanations on:
- image naming
- URL naming
- using keywords in post titles
- using keywords in the content naturally
- using header types
5 Year Access
You will have access to this course for 5 years so you can relax and do the course in your own time when it suits you.
You can log in from anywhere and do the course whenever you have spare time.
Is This Course Suitable for You?
If you are looking for a beginner’s course to SEO (Search Engine Optimization), this course is for you.
If you are brand new to being online with a new website or blog, this course is certainly suitable for you.
Likewise, if you have been online for a few months or several years, you can benefit greatly from this course.
Going through the basics such as how to optimize on-site content, how to improve site speed, and how to write content that is optimal for search engines, are lessons that many people find very useful to cover.
Dr Paul Symonds
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