Last updated June 3, 2024

This digital marketing training package aims at teaching principles of online marketing to effectively promote businesses through the Internet.

Digital marketing training package for trainers

This training package is:

  • Fully customizable and editable
  • US English & British English compatible
  • Downloadable immediately
  • You will own the rights to edit and reuse it for as many of ‘your own courses’ as you wish
  • Can also be adapted to use for online teaching and training in virtual classrooms.

Why Is Digital Marketing Training Important?

More and more customers these days use the Internet to search for products and services. Thus, it is essential for any business, big or small, to incorporate online marketing into their overall marketing strategy.

A digital marketing training session is extremely useful, for both companies and individuals, who want to use the Internet to enlarge their customer base.

As a trainer, you can add an online marketing training package to your portfolio, to offer a more rounded range of marketing courses to your clients.

Teaching Digital marketing

Samples from these training course materials

Click on the slides below to magnify

Who Is This Training Package Intended for?

Whether running or managing marketing for a small one-person business, a medium-sized company, or for a large corporate company, online marketing is essential for building sales.

This course is aimed at those who are new to online and digital marketing and covers all of the basic options and considerations.

Who Could Benefit from This Digital Marketing Training Package?

This training package on online marketing can benefit a variety of individuals and groups, including:

  • Self-employed individuals who work on their own for whom online visibility is a must.
  • Companies big and small, no matter how large or small their marketing budget.
  • Marketing staff.
  • Anyone who would like to better understand digital marketing, whether for their career or for their own self-development.


  • 1 Day

You may want to consider extending this course to 2 days, by adding our SEO training package as well, which focuses more specifically on search engine optimization, or our Writing for the Web training package.


Beginner and intermediate.

Course Outline and Objectives

This trainer’s package provides courseware materials for delivering g a 1-day workshop in the basics of online digital marketing.

As a result, participants will gain a solid understanding of the different aspects of online marketing.

As a trainer, you will introduce delegates to a range of digital techniques for building an online business and promoting it online.

This course leads onto a more detailed 2-day workshop for those who pass this course.

At the end of the course, participants should be able to:

✔  Discuss the most important characteristics of digital marketing, to understand how it differs from traditional marketing and how they can make the most out of online marketing.

✔  Identify the customer’s journey from the moment a potential customer becomes aware of a brand, to when they start making purchases all the way to actively promoting a brand. Throughout the session, participants will discuss how digital marketing strategies can be applied to each stage of the customer’s journey.

✔  Identify the different areas of digital marketing. The areas covered include websites and user experience, SEO, email marketing, social media marketing, content marketing, pay-per-click ads, and other channels of digital marketing.

✔  Organize a digital marketing plan. This covers how to plan a digital marketing campaign and the importance of an integrated multi-channel digital marketing strategy.

✔  Choose ways to measure the outcomes of digital marketing, with tools such as Google Analytics. This includes understanding some metrics to measure the outcomes of digital marketing and reflections on when it is more appropriate to use each.

Delivery Method

This is a tutor-led training day that will also though, include participants using their own devices (laptop or iPad) to undertake certain tasks during the training.

The course will involve interactive elements such as group discussions and other activities.

In addition, it is possible to adapt these materials for teaching through digital online teaching platforms. The PowerPoint slides can be used for teaching online and, as part of the training materials, we provide some guidance with suggestions on how you can adapt the activities for an online session.

Topics That Will Be Covered Include:

Introduction to SEO

  • What is SEO (Search Engine Optimisation), why it’s important, and how to get started?
  • Keywords and how to choose them.
  • How to optimize each page of your website.
  • Advice on good SEO practices.

PPC Advertising

  • What is PPC?
  • Search versus banner ads.
  • Important elements to consider to create an effective banner.
  • Advantages of using PPC ads.

Email Marketing

  • Developing a mailing list.
  • How to maximize email marketing campaigns.
  • Email marketing etiquette and best practices.
  • Using lead magnets.
  • Different types of emails.

Social Media

  • Understanding the connection between marketing and social media.
  • Driving traffic through social media to your site.
  • Making the most of social media and managing your time efficiently.
  • Choosing the right social media channels.
  • Following a social media marketing strategy.

Content Marketing

  • Different types of online content.
  • Choosing the right content for the right audience.
  • Making content that gets results.

With This Course, Instantly Download:

✔  84 PowerPoint  slide deck (includes tutor notes on each slide)

✔ 67-page Trainer’s handbook

✔  Course documents (including sign-in sheet, course evaluation sheet, and pre-course preparation)

✔  Participants workbook

✔  Course certificate (printable to hand to participants)

✔ A PDF guide with suggestions on how to adapt the activities for teaching the course online, if you ever need to.

Documents are delivered using MS Word (doc and docx version both included), PDF (in case you do not have Ms. Word), and PowerPoint.

Teaching listening skills
Listening skills lesson plans

American & British English Compatible

Suitable for both American English & British English styles.

  • We have avoided any words that can cause confusion between American and British English styles such as soccer/football.
  • We have used terms that are common in both and we have used the American style for a few words where a ‘z’ rather than ‘s’ is used i.e. materialize.

Happy Customers Include

Companies who but our PowerPoint slides and trainer notes


GBP £139 (approx. USD$169) to instantly download the full training course materials package.

Buy This Course

  • To purchase click the “Buy Now” button below.
  • You can choose to pay via PayPal or by Credit card.
  • Once you have paid, you will immediately receive a digital link to download the zip file straight away.
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Dr Valeria Lo Iacono